It’s a new year and new start. Happy 2012! I came across a video late last night that I have to share this morning. For 20 plus years, my parents owned and operated a small advertising agency. One of our largest clients was McDonald’s. My dad and employees did regional advertising and promotions for McDonald’s across the upper midwest US.
It allowed me to have every Happy Meal toy in the 1980’s. Every single one. Usually a year ahead of them getting into my friends’ Happy Meals.
It also taught me a bit about the quick service restaurant industry. Business changed and the McDonald’s work ended for my parents in the mid-1990’s. Since then my parents have been full time farmers and my dad continues as a part time marketing and advertising consultant. I have worked alongside of him for the past ten years. However, this week my career is changing. It’s a new year and a new chapter. But when I came across this video late last night on YouTube I was reminded the connection between farm and food along with the career I have been a part with my dad.
This is a McDonald’s video. It is very well produced with a fantastic budget. But what it says matter. It’s from the voice of a beef rancher and his family who raises beef for McDonald’s. It will take less than 2 minutes of your time to watch.
Where your food comes from matters and American farmers and ranchers along with companies and brands can use social media to connect us to understanding how and where our food is raised. You can literally know and trust a farmer by using social media tools. This video gives me hope in the new year for more connection and stories to be told between the entire farm to plate channels from food producers, processors, restaurants and consumers . Thank you McDonald’s for finally connecting the voice of the farmer and rancher to the hamburgers you sell to billions.