It’s not every day I get a box in the mail that isn’t from Amazon Prime. Yesterday was an exception. A box arrived from Ree Drummond, The Pioneer Woman, shipped from her small Oklahoma town to my small North Dakota town. Inside were several of the new Pioneer Woman collection of kitchenware and dinnerware items I had already tried to buy on Walmart’s website earlier in the day.
I had screen grabbed my empty cart with items now out of stock that I had not purchased quickly enough to snag. I shared in social media that I had to wait to go to a Walmart 100 miles away when the PW Collection becomes available in stores on September 14. I’m a shameless promoter of people and brands I love!
Then my husband sent me a casual text about a box from Ree Drummond and Hunter’s new football gloves and a replacement pad for his helmet arriving. Husbands aren’t as excited about boxes from Ree. Nathan was more concerned about getting the football items to Hunter before practice. But I was giddy about Ree’s package. I packed up Baby Kinley, who I babysit for a volleyball coach friend on Tuesday afternoons and we went to our small town office to get our box from Ree and team.
In what seemed like a regular Tuesday to kick off September became instantly special. Our puppies had figured out the latch to their new kennel before school even started and I had been frazzled for the twenty minutes we didn’t know where they were. I would have remembered September 1, 2015 for that moment alone if this box hadn’t arrived.
Instead I will remember September 1 for pretty Pioneer Woman items that arrived on the prairie.
I was debating between the clear and turquoise glassware and think having a mixture of both will be my choice. It’s heavy and higher quality than I would expect from a big box store. I think the price points make all the items accessible for any type of home cook, in any location.
There are a lot of things I respect about Ree, her family, values along with the stories and food she shares. Looking through the items sent gave me a respect for the farm feel of all of them, a welcoming, pull up a chair, you’re always welcome here feel. It’s a part of what farm and ranch values are.
Ree Drummond, no matter how many millions of people read her blog, books or watch her Food Network show, stays true to who she is for her family’s ranch and community. Of course I love the vintage look and feel of all the items that perfectly compliment my white Crate and Barrel everyday dishes and Lenox china.
Ree and I share a birthday, January 6. Other than that, we share a love for the prairie, cowboys, wide open spaces, city visits and much more, like butter. Like millions of Americans, my girls and I love her television shows and I’ve followed along to her adventures for years.
But the most important thing about Ree Drummond to me is not this kitchen line. It’s an extension of it.
Ree and the Drummond family fabulously tell the story of American agriculture. It’s at the root of who they are. They are the only people who can brand cattle and then grill steaks on the Food Network and have millions then go buy steaks at their local grocery store. They do not demonize food choices or other ways of raising cattle, grazing or how someone else farms. They tell their story of how they raise food and their family. Ultimately Ree has taken her writing, photos and story to new levels that has advanced all of American agriculture.
I often speak to agriculture groups and at women’s events. People want to know how to advocate for agriculture. You need to tell your story and as Ree once said at Blogher when I attended, “Do not let the hate come in your front door.”
From me, a fifth generation American farm girl, wife and mama to you, Ree, family and team, thank you.
As a marketer and communications professional, I commend Ree and the team she surrounds herself with that take the time to personalize a big launch like this Pioneer Woman Collection at Walmart. The attention to detail is noticed. I have worked on many advertising campaigns in my past career and know it takes selfless people behind the scenes to make anything like this be successful. It’s classy and well-done.