Professionally, I work in communications. I know about social media measurement tools. I don’t implement a majority of what I learn, know or strategize about professionally on this blog because I want this blog to stay what it started as and has evolved into, a personal blog sharing about family, food, farming, freedom and faith.
But I can’t help but notice my “Klout score” which is listed on my Twitter profile every time I use Hootsuite (a tool I use for my Twitter profile) . If I am talking social media lingo, forgive me.
Basically, Klout measures your reach and effectiveness in social media whether you want it to or not. If you are in social media, you have a Klout score. It’s a measurement tool.
This is what I have noticed: If I am more busy with “offline” work during the work week, my Klout score drops. If I spend a weekend camping with my family or in the garden or watching a baseball game, my Klout score drops.
|A Saturday evening on the boat|
I don’t care if my Klout score rises or falls based on my time away from social media tools. I am more effective as a professional if I am not constantly “online” but actually “offline” in farm fields, touring a rice mill like I got to do last week with a client, attending meetings, interacting with colleagues over coffee, lunch or dinner and building “offline” not just “online” relationships.
|Hunter showed me the best technique to skipping rocks this weekend.|
|Miss E proudly caught a baby frog while we camped.|
And most important to me, far beyond any social media platform or business meeting are my personal relationships. My connections to my family and friends. My kids. My husband.
|Camping kisses for Miss A from Daddy|
This afternoon, while the washing machine is running, the girls and husband are napping and our son is en route to a baseball game, I turned on my computer, only to see on Twitter that my Klout score had dropped. It made me smile.
Am I less effective at sharing in social media today than I was on Friday? Evidently this “professional tool” of Klout thinks so. But what will never be measured by a tool is just what I care about most, my relationships with family and friends. I know I am a more effective mother, wife and friend because I spent time this weekend first with my longtime friend Karla and her family and then camping with my son, daughters and husband. I am more relaxed and renewed for a kick off to a new week because of my downtime.
|Sunset at Green Lake last night|
What are some of your tricks to manage life balance between your “online” time versus your “offline” time?