It’s Superbowl Sunday. You must be celebrating whether you love football or not. After all, it’s a reason to get together with friends and…eat bacon wrapped goodies. Unfortunately, we missed the Superbowl Sunday memo and instead have received Stomach Flu Sunday at our house.
First it was Miss A. Then it was Miss E.
But tonight I turned on the television to watch a few Super Bowl commercials as things were settling down finally. After getting supper ready for tomorrow in the kitchen I looked over to the television to see this playing on the television…
A big brand spent millions for a two minute television spot about farmers and to donate money to FFA. I have a fondness and appreciation to the blue jackets of FFA. Our son is learning tremendous leadership in FFA.
|What is behind the blue jackets|
After watching the commercial, I feel like there is more hope in the world. Hope for agriculture, for family farmers, to feed a growing population, to connect everyday Americans to where their food comes from and to build a greater connected community for agriculture in America.
I work daily and share in social media, write, speak and try to engage, listen and respond to order for there to be a sixth generation on our family farm in the future. I know more and more Americans are removed from farms. Americans that have questions about our farming practices, or how farmers are stewards of our animals and of the land that has been in our family for generations. Some might think we are hiding something. Others think we need to go back to the way our ancestors farmed.
|Our family’s North Dakota wheat field|
But tonight I can find peace and sleep with Paul Harvey’s voice in my head. It speaks to me, to our family and not only to me but to all Americans. I know that because I watched my social media feeds explode with positive responses to the commercial.
It was the best Super Bowl commercial ever many said. It was advertising at its best. As the daughter of farmers who once owned an advertising agency, I am a tough critic. But if this is the future of advertising, messaging and brand building, maybe I should not be so worried about the future of my children having a chance to farm someday. Maybe I have had too little faith in my fellow American citizens. Maybe we can come together to build an America that is still rooted in the land, in growing our food and marketing the abundance to a growing, global population.
So God made a farmer. Anything is possible. Thank you Dodge Ram for reminding me of the world of possibilities and for encouraging a community of agriculture that believes in the land, in rural and in America.
And thank you to my family, for instilling in me, the love of and appreciation for our family farm.
|My 88 year old farming grandpa|